The UK’s decision environment for coffee and hospitality leaders.
The Allegra UK Coffee Leader Summit + COHO Expo, produced by Coffee Ventures Europe. Two days. Pre-qualified buyer meetings across both days. £5BN+ in buying power.
These are not visitors. They are decision-makers managing a collective buying power of £5BN+ annually.
This is not an upgrade. It’s a brand new proposition.
UKCLS 2026 was a resounding success at The Langham Hotel. The launch of UKCLS+COHO Expo in 2027 is the direct response to what the UK coffee and hospitality industry has told us.
So we took the format that delivered 4.20/5 meeting satisfaction and 750+ pre-scheduled conversations in London in 2026, and rebuilt it at scale. Two full days. A dedicated expo floor, following the success of COHO Expo in Berlin as part of the European Coffee Symposium. Magazine London, SE10: never before used for a coffee event.
Day 1 is dedicated to specialist coffee shop operators: branded chains and independents. Day 2 opens to the wider hospitality sector: bakeries, hotels, restaurants, pubs, and anyone serious about elevating their coffee and food game. The meeting programme runs from the mezzanine, overlooking the COHO Expo floor below.
Get ready for an event that makes a bold promise: redefining how decisions are made in UK coffee and hospitality.
So we added a second full day of structured buyer meetings.
We listened. Day 2 is dedicated entirely to non-specialist operators: hotels, restaurants, bakeries, pubs, and everyone serious about elevating their coffee and food offer.
Two days. Social industry-only evening events to be announced soon.
Source: UKCLS 2026 Post-Event Survey.
Two days. Magazine London, SE10. Concentrated decision-making.
UKCLS+COHO brings together 2,000+ leading coffee shop operators, hospitality buyers and senior procurement decision-makers: the people responsible for sourcing, innovation and commercial partnerships across the UK’s largest coffee chains, hotel groups, contract caterers, restaurant groups and independent operators.
This is not a trade show. It is a decision environment.
2027 at a glance.
All figures are 2027 forecasts. 2026 results are shown above.
The people who make the decisions, and the people who supply them.
Buyers & Operators
Senior procurement leaders and decision-makers from:
- Independent Coffee Shop Operators
- Branded Coffee Chains
- Food-Focused Chains & QSR
- Contract Caterers
- Hotel Groups
- Forecourt & Travel Operators
- Restaurant Groups
- Vending Operators
Suppliers & Brands
Pre-vetted innovators and established suppliers across:
- Coffee, Hot & Cold Beverages
- Coffee & Foodservice Equipment
- Bakery & Food-on-the-Move
- Dairy & Non-Dairy
- Packaging & Sustainable Solutions
- Technology & Services
- Syrups & Flavourings
Three formats. One commercial sequence.
Supply & Innovation Days
1Meetings create clarity.
Pre-scheduled, pre-qualified 1:1 meetings with senior UK buyers actively sourcing in your category. 10+ guaranteed one-to-one meetings per day, across two focused days: specialist coffee operators on Day 1, hospitality and beyond on Day 2. No wasted conversations.
COHO Expo
2Experiences create conviction.
For suppliers done with trade shows. Curated brand experience zones where pre-qualified buyers test, taste and evaluate your product first-hand. Highly targeted. Highly focused. Commercial confidence built in real time.
UK Coffee Leader Summit
3Context drives decisions.
Two days of strategic intelligence: the branded coffee shop sector on Day 1, the wider hospitality and foodservice landscape on Day 2. Peer context does what no sales pitch can. It accelerates commitment.
Meetings → Experiences → Intelligence. In that sequence.
Structured, pre-scheduled one-to-one meetings with buyers actively sourcing in your category.
- 1Create your supplier profile and define your target buyer segment
- 2Gain visibility into attending buyers’ purchasing intentions
- 3Select your preferred 1:1 meetings
- 4Meet senior buyers face-to-face, 20 minutes per meeting
- 5Leave with qualified pipeline and defined next steps
Two days of meetings. Specialist coffee operators on Day 1. Hospitality and non-specialist operators on Day 2.
*Source: UKCLS 2026 Impact Data.
A curated brand experience environment, designed for commercial decision-making.
Buyers discover, test and evaluate your product first-hand at Magazine London, SE10.
For Suppliers
- Brand experience sessions with senior buyers
- Live demonstrations, samplings and product tastings
- Extensive pre-event promotion across Allegra channels
For Buyers
- Arrive with clear commercial intent
- Actively explore new suppliers and innovations
- Conversations move quickly from discovery to evaluation
- Strong experiences lead to clear next steps
Immersive experiences build commercial confidence. Commercial confidence accelerates commitment.
Two days of structured commercial activity. Magazine London, SE10.
The specialist day.
- Registration & Welcome
- Supply & Innovation Day: structured 1:1 meetings (specialist coffee shop operators)
- COHO Expo open: curated brand experiences
- UK Coffee Leader Summit: keynote sessions & 5THWAVE Live Podcasts
- Evening social events: to be announced
The hospitality day.
- Supply & Innovation Day continues: hotels, restaurants, bakeries, travel & workplace buyers
- COHO Expo continues: product discovery sessions
- UK Coffee Leader Summit: keynote sessions & 5THWAVE Live Podcasts
Magazine London, SE10.
Industrial scale. River-facing. A landmark East London space built for high-level commercial decisions. The meeting programme runs from the mezzanine, overlooking the COHO Expo floor below.
Included
Supply & Innovation Day Partners
- Dedicated meeting station
- 10+ guaranteed one-to-one buyer meetings per day
- Full access to UK Coffee Leader Summit
Included
COHO Expo
- Bookable brand experience space
- Direct, curated buyer traffic
- Integrated marketing campaign
Your story, at the core of the event.
Online content
- WebsiteYour dedicated brand partner page
- WebsiteFeature article: your story and your category
- NewslettersEditorial coverage across the event mailings: 108,000 contacts
Social media
- Social contentPromotion of a key moment or announcement
- Social contentPromotion of a product or a brand launch
- ChannelsInstagram · LinkedIn
Your story
- At the eventBrand experience on the COHO Expo floor
- At the eventOne-to-one meetings: 10+ guaranteed, pre-qualified
- At the eventBranding across all on-site signage
- At the eventVIP invitations for your guests and key clients
- At the eventTalks & panels with 5THWAVE magazine & podcast
- At the eventLive event coverage: photo, video & social media
- Innovation GalleryProduct Innovation Gallery: direct promotion of your brand
- Innovation GalleryThe Allegra seven consumer wants: your product as the solution
Partner amplification
- Event magazineFeatured in Connect Better, a supplement in a special edition of 5THWAVE magazine
- Partner campaignsAmplification through World Coffee Portal
- Partner campaignsAmplification through 5THWAVE magazine
- CollaborationsDedicated partner collab campaigns with other brands
Press & PR
- Media tour / PR programme
- Trade press outreach
- Press releases
Ready to build pipeline at the UK’s most important commercial moment in coffee & hospitality?
Two days. Pre-qualified buyer meetings across both days. £5BN+ in buying power.
- 1Speak with your Activation Manager to confirm your package
- 2Define your target buyer profile and product categories
- 3Select your preferred meetings (access opens 1 March)
- 4Arrive at Magazine London on 23 March ready to build pipeline
Magazine London, SE10
